How the process works:

  • An email from payee with an outline  of what they need covered in the release (who, what, when, why, and how)
  • Distribution to other media outlets that are in align with what the press release is entails (for example: if your event is happening in Atlanta, then only Atlanta outlets would receive the release; but if your release is about an Black artist that is doing something on a national level then the release would be sent to Nationwide Black culture outlets.


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