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Menthol Milestone – The anniversary no one is celebrating

Coming of age in the 1970s, I can still vividly remember seeing Marvin Gaye at the Kool Jazz Festival at the Oakland Coliseum and thinking how wonderful it was that Kool cigarettes were supporting our artists. I was a teenager and didn't connect that Big Tobacco's sponsorships, product giveaways, and money were simply part of their master plan t…

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Written By

Carol McGruder is Project Director of the African American Statewide Coordinating Center Ms. McGruder is a seasoned veteran of California's tobacco control experience and has served as an advisor in many capacities, most recently as a founding member and Co-Chairperson of the African American Tobacco Control Leadership Council (www.savingblacklives.org). In 2017, the San Francisco National Association for the Advancement of Colored People honored Ms. McGruder for her community activism. She is a recipient of the prestigious Jefferson Award for community activism in tobacco control and in 2007 she was the American Legacy Foundation national honoree for "Community Activist of the Year."

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