HBCU Graduates Launch Alkaline Water Company

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Prominent HBCU business leaders Allen and Subriana Pierce are making significant moves and dominating the grocery retail industry, but it doesn’t mean that they have forgotten where they came from. These HBCU graduates are proud to represent their alma maters and giving back to those same schools.

Subriana Pierce, Spelman College Class of ’88 and member of Alpha Kappa Alpha Sorority, Inc. co-founder of PhURE, announced today PhURE Water hits the Albertsons shelves this month.   PhURE Water, electrolyte enhanced, is a premium clean, safe, Ph9.5 alkaline water, that is bottled with state-of-the-art purification and filtration technologies is pleased to receive an initial purchase order from Albertsons Boise division.  PhURE is also one of the fastest growing alkaline waters on Walmart.com and receiving 5 star reviews.  The PhURE name is derived from Ph which denotes the Ph balance qualities of the water and the Purity that is water.  PhURE is available in 16.9oz, 1 Liter and 1.5 Liter Bottles.

“Always, but especially in these economic times, it is important for every HBCU Alumni to find ways to support their alma maters” said Allen Pierce, North Carolina Central Class of ’85 and co-founder.  “We are very pleased that the launch of PhURE Water includes a pledge to donate a portion of each bottle sold.”

Water trends continue to accelerate.  Bottled water is now expected to overtake Carbonated Soft Drinks.  Consumers have grown more health conscious and look to trade-in their sugary soft drinks with healthier beverages such as water.

“Our passion and vision is for a world where clean, safe and affordable drinking water is readily available to everyone.  We want to impact lives by helping to improve their health and build strong, safe communities while maintain our core values. One body, One bottle at a time” said Pierce.

PhURE Water’s recent successes are attributed to Navigator Sales and Marketing.   Los Angeles based, Navigator Sales & Marketing is the fastest growing national retail broker.  Subriana and Allen Piece launched this family owned business to consult and represent companies to navigate the retail and consumer package goods industries.

Navigator is devoted to represent companies with unique and innovative offerings.  Navigator is excited to bring healthy alternatives to the marketplace.

Navigator is rapidly expanding their roster of clients including over 20 well-known brands like Renpure Hair Care, American Cleaning Supply, Sugar 2.0, The Real Co., Deep River Snacks andObrigado, a premium coconut water.  Recent successes include expanding Old Trapper Beef Jerky.  Navigator has represented Hallmark greeting cards and have had success expanding the Hallmark’s multi-cultural card lines: VIDA (formerly Sinceramente) and Mahogany. VIDA is in the top Hispanic grocer and Mahogany is now being distributed through African-American Churches and bookstores.

Navigator has earned the reputation for excellence by successfully bringing new brands from concept to being on shelves at a national level.  Navigator enjoys product representation in over7,000 stores, with Delhaize, Albertsons/Safeway,  Whole Foods, Jewel/Osco, Ralphs, Bristol Farms, Gelson’s, K-Mart, Northgate Gonzalez Markets, Cardenas, Vallarta, Wakefern and Academy Sports among them.

“We are excited to provide full-service integrated solutions: sales, marketing, merchandising and distribution to our portfolio of clients.  We are a one-stop shop”. said Allen Pierce, Co-Managing Partner of Navigator Sales and Marketing.

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