Every year Target Market News publishes The Buying Power of Black America, the only report that breaks down in dollars and cents the impact of the Black Consumer Market. Now at more than a trillion dollars in spending, the income of Black Americans is already equal to the 20th largest economy in the world.
The 105-page Buying Power of Black America report breaks down how much of Black consumers’ billions in income was spent on clothing, entertainment, food, beverages, toys, computers, cell phones, cosmetics, autos, travel — more than 500 individual categories of products and services!
This report has been used by Proctor & Gamble, McDonald’s, Coca-Cola, Toyota Motor Sales, Walmart, Disney, Micosoft, AT&T, Starcom MediaVest, Burrell Communications, and hundreds of advertising agencies, marketing communications firms and Fortune 1000 companies.
More than 3,000 hard-to-find statistics are now available in one affordable publication. The Buying Power of Black America is an analysis of data compiled annually by the U.S. Department of Commerce. It is based on interviews and diaries collected from 3,000 Black households, and is the most comprehensive survey conducted on Black consumers. This same data is also the basis for the U.S. government’s Consumer Price Index.
This hard-to-find information is now available in a single affordable source. For $99 (or just $75 for the digital edition) you can have the published data you need, readily accessible to use for:
- Sales Proposals
- Business Plans
- Presentations & Speeches
- Strategic Planning
- News Writing and Research
- Fact Checking
The 19th annual edition of The Buying Power of Black America also includes these sections:
Expenditures & Trends
A break down of how spending by Black consumers has changed in more than 500 individual categories between 2012 and 2013.
A detailed look at how much African-Americans earn, explanations of the varied definitions and types of income, city-by-city data on Black income, a comparison with world economies and a look at Black buying power over the past 33 years.
Black Buying Power in the Top 35 Markets
An expanded breakdown of the billions of dollars Black consumers spent in 26 major categories of products and services in the nation’s top markets.
The 100-Plus Index
A special section providing data on dozens of items for which African-American consumers out-spent their white counterparts.
Demographic Data on the Black Population
The latest information on the African-American population including rankings of the largest Black metropolitan areas, the percentage of Black population in U.S. cities and a listing of the total dollars earned by Black consumers for each of the past three decades.
Don’t go another day without the numbers you need to succeed. Order right now!