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Black Girls Ride: Women of Color Blaze New Trails in Motorsports

More than 200 Female Riders Set to Dispel Biker Stereotypes on Journey to New Orleans
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Two hundred twenty-five unapologetic, fearless and trend-setting female bikers, brought together by Black Girls Ride (BGR), will ride nearly 200,000 miles, collectively, from more than 5 states for the largest African-American music and entertainment celebration in New Orleans July 5-7. The rides, powered by Indian Motorcycle and Polaris Slingshot© represent the growing emergence of African-American and female motorcyclists in the U.S.

“This is the ultimate girls trip,” BGR Magazine Founder Porsche Taylor said. “We are celebrating our femininity, individuality and showing the world that there’s an indescribable feeling of accomplishment and freedom that women get when they conquer their fears on a high-quality motorcycle.”

As reported in a 2018 Motorcycle Industry Council study, female motorcycle ownership doubled in the U.S. in the last decade, with nearly one in five motorcycle riders being female. Among African-American motorcycle owners, women dominate at 53% over men, according to another 2018 survey of American consumers.

The majority of the riders, some of which will be riding Indian Motorcycles or the three-wheeled Polaris Slingshot vehicles, will make the multi-state journey from five states: Texas, Florida, Alabama, Georgia and Louisiana. Other riders will come from as far as California. Riders will either make the joy ride solo or in a group. The 225 riders will bring their mission to the largest African-American female festival in the nation.

“Polaris has fueled the passion of riders, workers and outdoor enthusiasts for more than 60 years,” Polaris Marketing and Customer Engagement & Growth Manager Joey Lindahl said. “Indian Motorcycle and Polaris Slingshot are proud to support and celebrate the growing national sisterhood of riders as they blaze new trails in the industry.”

“Women continue to break barriers and defy stereotypes in motorcycling, and the sport has brought us together like never before,” Tayor said. “Our fellow biker sisters come from all walks of life. We work in boardrooms and classrooms across the nation but on the free road, we are one. We are a family.”

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