Move over Tooth Fairy and that elf lying on some shelf. Happy The Birthday Bird has landed! Happy is here to create an annual tradition for the one 24-hour holiday that every kid celebrates no matter where they live, how they pray, or family income. Incredibly, the toy industry has not come up with a Happy Birthday-centric toy until mompreneur Monica Goodson walked around the American International Toy Fair earlier this year. She just knew she had something special to share with children everywhere.
In fact, it was one of those ideas that retailers and parents say in retrospect, why didn’t I think of that? Happy The Birthday Bird is the first of its kind in the Toy and Gift Industry and Happy Products, LLC is the first African American Company in the toy industry to develop a birthday character plush toy and book set. Jersey Shore shoppers in Ocean City, NJ are the first to see Happy The Birthday Bird at retailer Salty Treasurers. Online and in-store orders are “flying” off the shelves. Happy The Birthday Bird was highlighted in the October 2019 and February 2020 Toy Book editions and recently featured on the Toy Insider on July 13th 2020.
“Happy The Birthday Bird is a plush toy and book set inspired by my son Mylen for his 8th birthday,” explains Goodson. “Happy’s story creates a family ritual and countdown to every child’s birthday. Start a week or so before their special day to make this birthday the most memorable one yet!”
Happy transitioned from an idea into a market-ready product, thanks to the guidance and design work from the team at Dibzy. Dibzy is a group of industry experts with experience creating products for Walt Disney, Hasbro, Hallmark, Nickelodeon, etc. The combination of a make-you-smile huggable plush and book set is meant to make every child feel extra special and loved on their birthday. Happy also spreads a positive message about overcoming obstacles as told in his 36-page storybook written by award-winning author Megan Lacera. The gift set keeps birthday memories in a special place year after year — including a back pocket to safeguard annual cards and snapshots.
Beyond the hold-in-your hand gift set, Happy The Birthday Bird features creative multimedia extensions, such as two original birthday songs and a dance, fun animations, digital versions of the memory pages and online downloads such as party invitations.
“Through social media you’ll meet Mylen, our kid CEO,” adds Goodson, who is a military veteran. “He’s an adorable and frequent presence on Happy The Birthday Bird Facebook and Instagram pages.”
Since birthdays are about sweet treats and spoiling (in a good way!) parents and kids discover Mylen wearing a chef’s hat on social media as families attempt Grandma Frosting’s Cookie Recipe. Happy The Birthday Bird’s outreach on Facebook and Instagram is a resourceful and inspiring page with unexpected surprises like free downloadable coloring pages. Happy spreads empathy to everyone in the house as stay-near-home orders make social media outreach even more important.
Our book tells the story of how Happy The Birthday Bird was born with one wing smaller than the other, so he couldn’t fly. But Happy learned to overcome his obstacles with grit and the help of his family and community, to follow his dreams. It’s a message we could all use right now, regardless of our age. – Facebook posting May 2020
The bright, fun-loving plush bird arrives with metallic sneakers, a backpack which is perfect for tucking in small birthday surprises, and a plushie balloon named Pop! Happy’s accompanying birthday book is an uplifting, interactive story that will inspire children to overcome their own challenges just as Happy did. Parents who have welcomed Happy into their homes gush about the experience:
We got one of the first Happy birds! Such a fun idea to celebrate birthdays and create a new tradition. Especially now with families staying home and cancelling parties.
I bought this for my grand niece’s birthday. It was a hit! The plush bird is so adorable, and the story is cute, it has pages in back that asks questions to build of birthday memories and places for photos. My niece loved it so much not only did she play with it most of the day, she slept with it, which made it a bit more difficult to get it from her arms to go hide it for my niece to go find in the morning.
Happy The Birthday Bird • Ages 3+ • $39.99
Kids love the magic of Happy flying back to TuYu each night leading up to their birthdays, carrying wishes and memories back and forth. This beautiful gift set contains all you need to build a new tradition and make birthdays even more memorable! The set includes: 15-inch plush bird wearing metallic sneakers and a backpack with clip; 4-inch plushie balloon; 36-page full-color beautifully illustrated hardcover book, includes six memory pages and one pocket for storing extra photos and cards. Best of all, Happy arrives in a sturdy reusable box with a handle for safe storage year after year.
About Happy Products
Happy Products introduces Happy The Birthday Bird, a keepsake plush and book set that teaches kids about the tradition of birthdays. Wearing metallic sneakers and a backpack, the plush bird comes with a storybook about overcoming his challenges following his dreams to fly and helping kids have the best birthday. Using this book, kids can also countdown to every birthday and save memories on the interactive memory page.