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AFSCME Launches Interactive Seven-Figure Campaign to Engage Young People of Color Ahead of 2020 Election

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“I AM – Be the Change” will build on the legacy of Dr. King and the 1,300 Memphis sanitation workers

The American Federation of State, County and Municipal Employees (AFSCME) recently launched “IAM – Be the Change,” a bold effort to engage young African Americans and Latinos to answer the call of Dr. Martin Luther King Jr. and the 1,300 Memphis sanitation workers to be the change in their communities and fight for social and economic justice.

“I AM – Be the Change” builds on the groundswell of activism fueled by the I AM 2018 program, which led thousands of Americans in honoring the 50th anniversary of the historic 1968 Memphis Sanitation Worker Strike and the assassination of Dr. King. Through a national moment of silence, youth town halls, activist trainings and a march on Memphis uniting thousands of civil, faith and labor leaders and advocates, communities across the country committed to voting in the midterm elections and continuing Dr. King’s and the sanitation workers’ struggle for equal treatment, fair wages, and a voice on the job.

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