Colgate Total has joined forces with popular actress and comedian Yvonne Orji to help consumers get and stay "Totally Ready" just in time for Valentine's Day. This new Totally Ready campaign informs consumers that taking care of their whole mouth health — healthy gums, teeth, cheeks and tongue — lets them be Totally Ready for whatever life brings them.
The multitalented Yvonne Orji was one of the most talked about breakout stars in 2017. "I am so excited about this partnership with Colgate Total," shared Yvonne. "A healthy smile has always been important to me. My healthy smile makes me feel good. When I feel good, I feel totally ready for whatever comes my way. Last year was a really good year for me. I want to take that and make it bigger and better for 2018. So, not only do I need to be totally ready, I know that I must stay ready."
With the upcoming taping of the highly anticipated third season of the hit cable show, Insecure, in which she co-stars, writing and executive producing her own sitcom, and her role in an upcoming comedy film, Night School with Kevin Hart, set to be released in the fall, Orji knows she must be Totally Ready in 2018.
As part of this new campaign, Orji will be sharing her Totally Ready moments on Instagram and will be featured in an upcoming Totally Ready video that will be featured on Essence.com, one of the leading online destinations for African American women.
"Colgate is thrilled to partner with this multitalented star as we witness her amazing journey," said Carla Kelly, General Manager, Multicultural Marketing, Colgate-Palmolive.
Colgate Total toothpaste is clinically proven to help prevent or reverse gingivitis, the most common form of gum disease. It is the only FDA-approved1 and American Dental Association-accepted
To catch some of Yvonne Orji's Totally Ready moments, follow @Colgate and @YvonneOrji on Instagram, using #ColgateSmile.