2nd Annual Beauty and The Beast SWAG Lounge Celebrates ESPYS, Philanthropy and 10 Years of Service

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Last Tuesday on July 15, I had the pleasure of working alongside a fabulous group of people as Trea Day Management and Publicity and BMB Entertainment held the 2nd installment of the Beauty and The Beast SWAG Lounge in honor of the 2014 ESPYS at Red Carpet Systems in downtown Los Angeles where over 250 special guests attended. The luxurious event was hosted by Michael Johnson of the Tampa Bay Buccaneers, Grammy Nominated artist Charli BaltimoreChina Upshaw of WEtv’s LA HairRaVaughn Brown and the LA Temptations football team. The event celebrated the 10 year anniversary of producer and founder Trea Davenport‘s boutique PR and reputation management agency, Trea Day PR.

The BEAST and BEAUTY themed party featured celebrities and special guests such as pro athletes, daytime soap stars, reality TV personalities, actors and performers from a variety of entertainment sources. Some of these stars included: Gary Owen, Think Like a Man Too; Claudette Ortiz, former member of City High and TV One’s R&B Diva’s LA; Sundy Carter, VH1’s Basketball Wives LA; Cocoa Brown (OWN’s  For Better or For Worse; actress Nancy LascalaKelly Perine, (UPN’s One On One); Cornelius Grant, original member of the TemptationsJazmin Sisters, singers; Elke the Stallion, urban model, T Dot and Deputy, producers; King Gorgeous, songwriter/producer; and a countless of others.

Other Pro athletes that were in the building were Duke IhenachoDenver BroncosGlen DavisLA ClippersPatrick ChungNew England PatriotsLarry EnglishSan Diego Chargers; and Bret Lockett, former New York Jet.

In lieu of the red carpet, there were special performances by singer/songwriter RaVaughn Brown; BET Comic View’s Hope Flood; indie acts from Glyshae, Ultramacs Music Group; Day DayBuckingham Palace RecordsJazz Will, Will the World Entertainment; Camden PremoCash Paid, BMB Entertainment; and 90s R&B royalty Brownstone reunited after 20 years to pay tribute to group founder Nicci Gilbert‘s (Co-creator of TV One’s R&B Divas) lifelong friend, Trea Davenport, noted industry fixer and PR Maven, for a decade of service to her clients.

Other festivities included an awareness opportunity for Tampa Bay Buccaneers’ Michael Johnson’s MJ93 Fund, which promotes youth involvement in athletic and fitness activities and educational support programs. Johnson, a long time Trea Day PR client, was honored with 2014 Beauty & The Beast “Savage of Service” Award.

Johnson wasn’t the only one that walked away with something special from BATB 2014. VIPs enjoyed I Vogue Boutique goodie bags and exclusive freebies from MYX Fusions Moscato, Caroline Rocha hand crafted cuffs, Barefoot DesignSandals, Crystal Glacier Water, Drink My Mimosa, and Euphoric Treasures arm candy.

In addition to the freebies, VIP guests were gifted SWAG bags which were stuffed with Bootzie Oil perfume, Six Shooters shavers, Go Girls Energy Drinks, Flex Watches, GOD CAN apparel, Hula Girl rum, Kelly Anne Hair Care products, Kreative Kandy Apples, Luckie Losers clothing, caps by Believe, Vita Coca beverages, Passport 7 Candles, Masqueology, Miss Jessie’s and Oyin Handmade hair products, Sweet Desserts, Marani Vodka, and dark spot remover by Whitenicious.

And last but not least, the event would not have been such a great success without the gracious support of sponsors and supporters. These included LPL Financial Nashville, Dream House Marketing, Jones Effect, Sheron Barber, Underground PR, Two Girls and A Drink, I Love Publicity, Sophisticated Relations, Indie Resource Group, and AB Weddings and Special Events.

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Naomi K. Bonman is a graduate of Clark Atlanta University where she holds her Bachelors of Arts in Mass Media Arts with a concentration in Journalism. She also holds her Masters of Public Administration. She is the Founder and CEO of Awakened Media Enterprises, Inc. which owns Purposely Awakened. She has been in the media field since 2006 covering beats that range from social justice, community, entertainment, sports, fashion/beauty, and culture news.

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